Can't use this fancy name, because it's used to generate a sysfs filename:
kobject_register failed for Intel(R) 830M/845G/852GM/855GM/865G/915G
 Framebuffer Driver (-13)
  [<
c01bf8e3>] kobject_register+0x43/0x70
  [<
c022dfe2>] bus_add_driver+0x52/0xa0
  [<
c01c8c10>] pci_device_shutdown+0x0/0x20
  [<
c01c8d71>] pci_register_driver+0x61/0x80
  [<
c0387099>] intelfb_init+0x59/0x70
  [<
c03787cc>] do_initcalls+0x2c/0xc0
  [<
c0159025>] kern_mount+0x15/0x17
  [<
c01002a0>] init+0x0/0x100
  [<
c01002ca>] init+0x2a/0x100
  [<
c0100f58>] kernel_thread_helper+0x0/0x18
  [<
c0100f5d>] kernel_thread_helper+0x5/0x18
Cc: "Antonino A. Daplas" <adaplas@pol.net>
Signed-off-by: Andrew Morton <akpm@osdl.org>
Signed-off-by: Linus Torvalds <torvalds@osdl.org>
 
 /* PCI driver module table */
 static struct pci_driver intelfb_driver = {
-       .name =         "Intel(R) " SUPPORTED_CHIPSETS " Framebuffer Driver",
+       .name =         "intelfb",
        .id_table =     intelfb_pci_table,
        .probe =        intelfb_pci_register,
        .remove =       __devexit_p(intelfb_pci_unregister)